We implement the strategic plan, which includes activating sales channels and determining the brand’s line-up for those channels. We produce a detailed sales forecast at item level. To support sales, we prepare a specific sales and marketing plan at account level.
 
In cooperation with the brand, we also develop an overall brand-marketing plan. With this plan we are building the brand identity (brand awareness) and ensuring interaction between the consumer and the brand (brand activation). To get the brand promise - the brand proposition - across to the target group, we create a 360ᵒ marketing plan with unique content for offline and online media. Integrated and cross-media, for a targeted and uniform target-group approach.